Does Your Company Have a Branding Mindset? It Should | iarticle.org

He's worked in the hospitality, hotel and casino industry amongst others, and has come up with a way to rate brands on their strengths. He shows the reader how to analyze a brand from 5-key perspectives; Brand Assessment, Promise, Blue Print, ... But you should also keep it for a reference in all your future branding endeavors. I'd recommend this book to marketing students, CEOs, leaders, or marketing and advertising executives. So, go pick up your copy or buy one online. ...