Eye on the Industry: Getting Social – The Best of the Best ...

Don't be content to just tell your readers about a renovation â€" encourage them to talk about it, send in a photo, book a reservation, or secure a special promotion. Offer a special coupon to your 1000th fan or follower. Give away a free drink in your hotel lounge or at a local restaurant to someone who mentions Twitter when they order a cocktail. Ask for opinions about a new renovation or local attraction. Online readers aren't passive â€" they're constantly scanning â€" so ...